Drype, a startup based in Milan, stands out for producing water-so- luble alcoholic cocktails, both natural and sparkling. Its main goal is to contribute to reducing CO2 emissions in the bar industry by eliminating the transportation of unnecessary weights and volumes.

This is my proposal for a new logo, visual identity, and packaging, developed around the concept of an innovative and impactful cocktail. In the logo, the classic cocktail cherry is transformed into an iconic graphic element that conveys energy and originality.

To complete the project, I created the claim “Drype it (drop it) like a bomb”, which plays on a double meaning and reinforces the idea of a product designed to make a strong, memorable impact.