ConnectXperience

ConnectXperience is a visual identity project developed as a test for a selection process at a communication agency.

The proposal allowed me to explore the creation of a brand for a hypothetical telecommunications company focused on innovative solutions and reliable connectivity. The design of the logo, video, and visual identity reflects the core values of the brand, emphasizing a user-centered experience, a solid and fast connection, and a strong sense of community and technological closeness.

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The infinite

Represents the ongoing exchange between the brand and its user community.

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The arrow

Represents speed, functionality, and reciprocity.

connectxperience mockups