ConnectXperience
ConnectXperience is a visual identity project developed as a test for a selection process at a communication agency.
The proposal allowed me to explore the creation of a brand for a hypothetical telecommunications company focused on innovative solutions and reliable connectivity. The design of the logo, video, and visual identity reflects the core values of the brand, emphasizing a user-centered experience, a solid and fast connection, and a strong sense of community and technological closeness.

The infinite
Represents the ongoing exchange between the brand and its user community.

The arrow
Represents speed, functionality, and reciprocity.