contact.ceccantidesign@gmail.com
Agency: Sidebloom Marketing & Comunicazione
Digital Kit for Liquorificio Morelli
Liquorificio Morelli is a historic Italian producer of spirits and liqueurs. When Sidebloom agency entrusted me with the Liquorificio Morelli digital kit project, the goal was not just to refresh their social media visually. It was about bringing the brand’s history, craftsmanship, and identity to the forefront, making them instantly recognizable through the design of digital and social content.
The visual elements, from custom illustrations to patterns, create a distinctive digital language that communicates the distillery’s tradition, the value of its craft, and the passion of the people who make it truly unique.
The color palette and typography were carefully selected to reflect the company’s tradition and values. The main product categories, including grappa and spirits, food, and liqueurs and infusions, were represented through original digital illustrations, which were then transformed into distinctive symbols inspired by the wax seals on the bottles. Building on these, creative patterns were developed for Instagram Stories to establish a coherent visual continuum.
A central part of the project consisted of social media templates for social media editorial plans, designed to showcase the unique qualities of each product, their production process, the brand’s values, and the people behind their creation.
